“6 Months with Your PR Pro. What Now?” with Jennifer McGinley
This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today's episode, we talk about what you should expect to see after 6 months…
Case Study: How Can Content Marketing Support Your Business Program or Event?
It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…