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Read more about the article Marketing Consistency: The Problem With It and 3 Tactics to Move the Needle

Marketing Consistency: The Problem With It and 3 Tactics to Move the Needle

  • Post author:Ruthie Bowles
  • Post published:October 22, 2020
  • Post category:Marketing/Podcast Episodes

The Problem With Marketing Consistency Marketing consistency is the exact opposite of winning the lottery. But when we’re marketing, we want to win the marketing lottery: going viral, getting tons…

Continue ReadingMarketing Consistency: The Problem With It and 3 Tactics to Move the Needle
Read more about the article Content Resonance: The Sweet Spot of Content Creation

Content Resonance: The Sweet Spot of Content Creation

  • Post author:Ruthie Bowles
  • Post published:October 2, 2020
  • Post category:Content Marketing/Podcast Episodes

Today we are going to talk about content resonance. This topic is interesting because if you google it, there isn't actually anything there. And that's because this was an idea…

Continue ReadingContent Resonance: The Sweet Spot of Content Creation
Read more about the article Your Expert’s Portfolio

Your Expert’s Portfolio

  • Post author:Ruthie Bowles
  • Post published:September 25, 2020
  • Post category:Content Marketing/Podcast Episodes

Today we're talking about your expert's portfolio. Then, I'm doing an exclusive Marketing Monday livestream in The Defiant Business Group so you'll want to head on over there.  https://youtu.be/kIlhQtCeb5w What…

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Read more about the article Out-of-the-Box Ways to Repurpose Webinar Content

Out-of-the-Box Ways to Repurpose Webinar Content

  • Post author:Ruthie Bowles
  • Post published:September 18, 2020
  • Post category:Content Marketing/Podcast Episodes

So here we are! It’s Monday morning and today, I wanted to take a minute to reflect on the C3EB summit that was created by Dr. AJ, one of my…

Continue ReadingOut-of-the-Box Ways to Repurpose Webinar Content
Read more about the article Don’t Lose Before You Start: Content Marketing for Webinars

Don’t Lose Before You Start: Content Marketing for Webinars

  • Post author:Ruthie Bowles
  • Post published:September 3, 2020
  • Post category:Content Marketing/Podcast Episodes

Today, we’re going to talk about virtual event marketing, specifically content marketing for webinars and other events. This has been a crazy weakness and we've seen a lot more virtual…

Continue ReadingDon’t Lose Before You Start: Content Marketing for Webinars
Read more about the article Google’s E-A-T: Expertise, Authority, and Trust

Google’s E-A-T: Expertise, Authority, and Trust

  • Post author:Ruthie Bowles
  • Post published:August 6, 2020
  • Post category:Podcast Episodes/Search Engine Optimization

Today is our last episode, and Ana Reisdorf of Reisdorf Writing Services and I cannot pass up the opportunity to talk to you about something that has been steadily growing…

Continue ReadingGoogle’s E-A-T: Expertise, Authority, and Trust
Read more about the article Building a Team From a Freelance Business

Building a Team From a Freelance Business

  • Post author:Ruthie Bowles
  • Post published:August 5, 2020
  • Post category:Business Development/Entrepreneurship/Freelance Writing/Podcast Episodes

Today, Ana Reisdorf, of Reisdorf Writing Services, and I are going to talk about something that many freelancers dream about, but can't quite figure out how to achieve; expanding your…

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Read more about the article Introducing Courses as a Revenue Stream

Introducing Courses as a Revenue Stream

  • Post author:Ruthie Bowles
  • Post published:August 4, 2020
  • Post category:Entrepreneurship/Podcast Episodes

Today, I'm going to talk with Ana Reisdorf of Reisdorf Writing Services about boosting passive income through courses. If you're in a service-based business, you've probably seen ads for this…

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Read more about the article Ana Reisdorf – The Registered Dietician Writer

Ana Reisdorf – The Registered Dietician Writer

  • Post author:Ruthie Bowles
  • Post published:August 3, 2020
  • Post category:Entrepreneurship/Freelance Writing/Podcast Episodes

Ruthie: I am thrilled to introduce my next season 5 guest, Ana Reisdorf. She is a registered dietician, nutritionist, and freelance writer with 12 years of experience in the field…

Continue ReadingAna Reisdorf – The Registered Dietician Writer
Read more about the article Masculine and Feminine: We’ve Got Them Both

Masculine and Feminine: We’ve Got Them Both

  • Post author:Ruthie Bowles
  • Post published:July 23, 2020
  • Post category:Diversity, Equity, and Inclusion/Emotional Intelligence/Podcast Episodes

Today, I'm going to be speaking with Dr. AJ of AJ Rao, LLC about something thought-provoking. We're going to be talking about masculine and feminine traits, and the myriad of…

Continue ReadingMasculine and Feminine: We’ve Got Them Both
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