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Read more about the article Outsource Content for Better Business Performance

Outsource Content for Better Business Performance

  • Post author:Ruthie Bowles
  • Post published:August 15, 2019
  • Post category:Blogging/Content Marketing/Podcast Episodes

Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or trying to tie your content to business objectives. Once you do,…

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Read more about the article Where to Find Content Ideas

Where to Find Content Ideas

  • Post author:Ruthie Bowles
  • Post published:August 14, 2019
  • Post category:Content Marketing/Podcast Episodes

Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video…

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Read more about the article “What is Public Relations?” with Jennifer McGinley

“What is Public Relations?” with Jennifer McGinley

  • Post author:Ruthie Bowles
  • Post published:August 13, 2019
  • Post category:Marketing/Podcast Episodes

Season 2 is special, and certainly a step up from Season 1. Why? Because we welcomed our first guest on the show. Not only that, she's a seasoned PR professional…

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Read more about the article Appealing to Event Sponsors

Appealing to Event Sponsors

  • Post author:Ruthie Bowles
  • Post published:July 29, 2019
  • Post category:Business Development/Marketing/Podcast Episodes

Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What…

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Read more about the article Using UGC in Your Content Marketing

Using UGC in Your Content Marketing

  • Post author:Ruthie Bowles
  • Post published:July 26, 2019
  • Post category:Marketing/Podcast Episodes

Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. In today's episode, we go over the difference between…

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Read more about the article What is User Generated Content?

What is User Generated Content?

  • Post author:Ruthie Bowles
  • Post published:July 25, 2019
  • Post category:Marketing/Podcast Episodes

What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you should get excited about is positive,…

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Read more about the article Yes, You Can Grow Too Fast

Yes, You Can Grow Too Fast

  • Post author:Ruthie Bowles
  • Post published:July 24, 2019
  • Post category:Business Development/Podcast Episodes

I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a…

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Read more about the article Hourly Fees: Bad for You, Bad for Your Clients

Hourly Fees: Bad for You, Bad for Your Clients

  • Post author:Ruthie Bowles
  • Post published:July 23, 2019
  • Post category:Business Development/Podcast Episodes

I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But…

Continue ReadingHourly Fees: Bad for You, Bad for Your Clients
Read more about the article The Two Types of Outsourcing

The Two Types of Outsourcing

  • Post author:Ruthie Bowles
  • Post published:July 22, 2019
  • Post category:Business Development/Podcast Episodes

When we use the term "outsourcing", people typically only think of one kind. There are in fact two types of outsourcing (at least)! In today's podcast episode, we're going to…

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Read more about the article How to Handle Slow Periods

How to Handle Slow Periods

  • Post author:Ruthie Bowles
  • Post published:July 19, 2019
  • Post category:Business Development/Podcast Episodes

Unless you're an enterprise level company, you're probably expecting to experience slow periods. Besides the dip in revenue, you're also just dreading it in general. Slow periods attack a business…

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