Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real…
Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing mistakes. How do big companies make these sorts of mistakes though?…
How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have…
I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll…
I promise, this is the last episode about your company's ideology. I couldn't really conclude this series without recommending Simon Sinek's Start With Why to you. When you can infuse…
Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey though, you'll find business…
Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second component of your company ideology, and that's your company's purpose. Why…
Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. Your ideology is made up of your core…
Credibility is often underestimated. But it can help you start conversations on a positive note. Having high company credibility helps dispel some of our natural distrust when we deal with…
It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people…