This is episode 2, season 3 of The Defiant Business Podcast and today, we’re diving into the future of marketing. We're going to cover the Golden Rule, why you should…
You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how…
Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? Well, what makes any marketing lackluster? This innate drive…
We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But…
Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real…
Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing mistakes. How do big companies make these sorts of mistakes though?…
How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have…
How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect…
Season 2 is special, and certainly a step up from Season 1. Why? Because we welcomed our first guest on the show. Not only that, she's a seasoned PR professional…
My assignment this week for my social media marketing class was to take a brief look at influencer marketing. The primary task is to share my perspectives on it. Being…