“Our Deepest Fear” and Radical Authenticity
I’ve known about the poem Our Deepest Fear by Marianne Williamson since I was a child. It’s often wrongly credited to Nelson Mandela as part of his inauguration speech, but…
Radically Authentic Marketing- Why Some of Us Need It and Some of Us Don’t
Hey, everybody! I hope you’re just as excited about this Marketing Monday as I am. Before we get into that, I wanted to let you know that I’m still going…
The Lowdown on Clubhouse (Beyond the Basic Sh*t)
Today's topic is going to be a really interesting one, and I totally mean what I said in the title! I'm not going to waste time on the basic shit…
What is Opportunity Cost?
What 3 words would you say best describe your brand? For me, I’d say rebelliousness, innovative, and contrary. My brand is definitely a good partner for any professionals who constantly…
Tactics Before Strategy = Putting The Cart Before The Horse
As business owners, we often succumb to "shiny object syndrome" when confronted with a new tactic or tool for our businesses. This is especially true in marketing, where it seems…
If Authentic Communication Isn’t About You, Then Who Is It About?
Welcome back to another episode of The Defiant Business Podcast! I have Stephanie Bonte-Lebair with me today. Yesterday, we got to know her a bit. We learned about her business…
Marketing Consistency: The Problem With It and 3 Tactics to Move the Needle
The Problem With Marketing Consistency Marketing consistency is the exact opposite of winning the lottery. But when we’re marketing, we want to win the marketing lottery: going viral, getting tons…
LinkedIn Stories: Stay In Touch With Your Network
Today I've got something hot off the presses for you: LinkedIn Stories. What Are You Grateful for Today? Before we jump into today's topic, I wanted to know one thing…
Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy
What Is Radical Authenticity? Today we’re going to be talking about a phrase I've been dropping a lot: radical authenticity. What does that mean? Well, let's think about what authenticity…
Make Your Virtual Events Better!
The Struggle Caused by the Lack of In-Person Events Today, I wanted to talk about how many people and businesses are struggling due to the continued lack of in-person events.…