The Lowdown on Clubhouse (Beyond the Basic Sh*t)
Today's topic is going to be a really interesting one, and I totally mean what I said in the title! I'm not going to waste time on the basic shit…
Don’t Turn Your Social Media Posts Into Traps
When Do You Feel Most Successful? Before we dig into that, I wanted to give you something to move the entrepreneurial juices on a Monday. The first question is: When…
LinkedIn Stories: Stay In Touch With Your Network
Today I've got something hot off the presses for you: LinkedIn Stories. What Are You Grateful for Today? Before we jump into today's topic, I wanted to know one thing…
Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy
What Is Radical Authenticity? Today we’re going to be talking about a phrase I've been dropping a lot: radical authenticity. What does that mean? Well, let's think about what authenticity…
Repurposing Instagram Carousels on LinkedIn
I wanted to do this livestream because Ana Reisdorf, a registered dietician with a writing agency, who I interviewed - told me that she goes live in her group every…
How Does Social Media Fit Into Your B2B Marketing Strategy?
Hello and welcome back to another episode of The Defiant Business Podcast. I'm your host Ruthie, and today we're going to talk about where social media fits into your B2B…
Whirlpool: A User Generated Content Case Study
My marketing class assignment this week is to evaluate a digital marketing campaign by a major brand, and then evaluate their current efforts. Because I published two posts on user…
DTSQ’s Top Digital Media Platforms
So you may not know this, but I'm currently pursuing my degree in Marketing. Many of my marketing classes have me write blog posts on various topics. This is one…
Infographic: Optimize Your LinkedIn Profile for Business
A lot of people are getting curious about LinkedIn. With influencers like Gary Vee talking about all of the business potential for LinkedIn, it's a great time to get onto…
Should Your Business Be on Social Media?
Should your business be on social media? A lot of business owners ask themselves this question. Perhaps your business is new, and you’re wondering if you’re “big enough” for social media. The answer is YES, you’re big enough for social media.
If Grumpy Cat can have a Facebook page, then your business is big enough.
Or maybe you’ve been in business for quite a while, and you believe that you don’t need social media. Well, I’m not saying your business is going to fail without social media, but could you do better if you reach your customers where they spend most of their time? The answer again is YES.
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