Whirlpool: A User Generated Content Case Study
My marketing class assignment this week is to evaluate a digital marketing campaign by a major brand, and then evaluate their current efforts. Because I published two posts on user…
DTSQ’s Top Digital Media Platforms
So you may not know this, but I'm currently pursuing my degree in Marketing. Many of my marketing classes have me write blog posts on various topics. This is one…
Infographic: Optimize Your LinkedIn Profile for Business
A lot of people are getting curious about LinkedIn. With influencers like Gary Vee talking about all of the business potential for LinkedIn, it's a great time to get onto…
Should Your Business Be on Social Media?
Should your business be on social media? A lot of business owners ask themselves this question these days. Perhaps your business is new, and you’re wondering if you’re “big enough” for social media. The answer is YES, you’re big enough for social media. If Grumpy Cat can have a Facebook page, then your business is big enough. Or maybe you’ve been in business for quite a while, and you believe that you don’t need social media. Well, I’m not saying your business is going to fail without social media, but could you do better if you reach your customers where they spend most of their time? The answer again is YES.
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