Free Keyword Research Tools, Yay or Nay?
Some people say that you shouldn't use free keyword research tools. I have a different opinion though. I explain in today's podcast why this view isn't in alignment with most…
Win at Content with Content Repurposing
Gary Vaynerchuck recently shared his 86 slide content repurposing slidedeck. I thought it would be great to see what a lower scale version of this looks like for small business…
Content Writing: For Search Engines or Humans?
Today we're exploring a big question: content writing, for search engines or humans? A lot of people are vocally in support of the latter. But I don't think there is…
The Quick and Dirty on B2B White Paper Marketing
I'm going to give you the quick and dirty on white papers because I get a lot of blank looks when I tell people that part of Defy the Status…
Infographic: Optimize Your LinkedIn Profile for Business
A lot of people are getting curious about LinkedIn. With influencers like Gary Vee talking about all of the business potential for LinkedIn, it's a great time to get onto…
The Content Marketing Status Quo and How You Can Do Better
Content marketing is going strong. Every day more content gets created, via writing, video, audio, and photos. What’s the result? A content marketing status quo of mediocrity. What's the good…
Video: These Bad Marketing Practices Have to Go!
https://youtu.be/dQr2bdRBVX8 Which marketing techniques need to go the way of the dinosaurs? My LinkedIn network is ready to say goodbye to some huge marketing techniques, including the webinar funnel (or…
3 Ways Content Marketing is Like Gardening
Okay, you might be thinking “Really, content marketing and gardening? That’s a bit of a stretch, isn’t it?” The idea for this post came to me while I was turning…
How to Create Great Content: Be a Problem Solver, Not a Solution Seller
How do you create great content? The first step isn't writing or recording it. It's understanding your target audience. You can have wonderful perfectly optimized content. If you aren't clear…
Should You Outsource Your B2B Content Marketing?
Does your website have a blog? Have you posted articles to it? Have you posted new content consistently? It's okay if you haven't answered yes to all of these (or any…