Audience Segmentation is Still the Future of Email Marketing
I'm Ruthie, the host of The Defiant Business Podcast. Wow, we get to talk about email marketing audience segmentation! That’s probably one of the most used, yet misunderstood and misused…
“Negative Impacts of Video Marketing” With Kurt Schneid
This is the second episode in our series interviewing Kurt Schneid of Brand Ready Media about all things video marketing. In today's episode, we focus on some of the negative…
What’s Next for Podcasting? 3 Major Podcasting Trends
Hi everybody! It's your host, Ruthie, of The Defiant Business Podcast. We’re well into season 3, in which we talk about the future of marketing. Today's episode is about podcasting…
Getting Started With Video Marketing with Kurt Schneid
Ruth: Kurt, I just wanted to thank you so much for being our second guest on The Defiant Business Podcast. I'm really excited about our conversation! Kurt: As am I.…
B2B Marketing Via Text? Seriously?
Welcome to another episode of The Defiant Business Podcast, Season 3: The Future of Marketing. Today we're going to talk about why you should care about SMS marketing, particularly B2B…
Content Marketing For Your Business Events
You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan.…
Under the Microscope: XM Phone Cleanse
All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase…
Case Study: How Can Content Marketing Support Your Business Program or Event?
It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…
Measuring The Value of Content
Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first. If you want to create high-value…
Outsource Content for Better Business Performance
Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or trying to tie your content to business objectives. Once you do,…