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Read more about the article “Culture Videos and the Future of Video” with Kurt Schneid

“Culture Videos and the Future of Video” with Kurt Schneid

  • Post author:Ruthie Bowles
  • Post published:February 14, 2020
  • Post category:Podcast Episodes/Video Marketing

In today's episode, we talk about the power of culture videos with Kurt Schneid, an executive producer at Brand Ready Media, a video marketing and production firm. A culture video…

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Read more about the article Augmented Reality for B2B Marketing

Augmented Reality for B2B Marketing

  • Post author:Ruthie Bowles
  • Post published:February 13, 2020
  • Post category:Content Marketing/Podcast Episodes/Video Marketing

Hello everyone! Welcome back to another episode of The Defiant Business Podcast. This is actually episode 8, and I’m your host Ruthie, owner of Defy The Status Quo. Today we're…

Continue ReadingAugmented Reality for B2B Marketing
Read more about the article Audience Segmentation is Still the Future of Email Marketing

Audience Segmentation is Still the Future of Email Marketing

  • Post author:Ruthie Bowles
  • Post published:February 12, 2020
  • Post category:Content Marketing/Podcast Episodes

I'm Ruthie, the host of The Defiant Business Podcast. Wow, we get to talk about email marketing audience segmentation!  That’s probably one of the most used, yet misunderstood and misused…

Continue ReadingAudience Segmentation is Still the Future of Email Marketing
Read more about the article “Negative Impacts of Video Marketing” With Kurt Schneid

“Negative Impacts of Video Marketing” With Kurt Schneid

  • Post author:Ruthie Bowles
  • Post published:February 11, 2020
  • Post category:Podcast Episodes/Video Marketing

This is the second episode in our series interviewing Kurt Schneid of Brand Ready Media about all things video marketing. In today's episode, we focus on some of the negative…

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Read more about the article What’s Next for Podcasting? 3 Major Podcasting Trends

What’s Next for Podcasting? 3 Major Podcasting Trends

  • Post author:Ruthie Bowles
  • Post published:February 10, 2020
  • Post category:Content Marketing/Podcast Episodes

Hi everybody! It's your host, Ruthie, of The Defiant Business Podcast. We’re well into season 3, in which we talk about the future of marketing. Today's episode is about podcasting…

Continue ReadingWhat’s Next for Podcasting? 3 Major Podcasting Trends
Read more about the article Getting Started With Video Marketing with Kurt Schneid

Getting Started With Video Marketing with Kurt Schneid

  • Post author:Ruthie Bowles
  • Post published:February 7, 2020
  • Post category:Content Marketing/Video Marketing

Ruth: Kurt, I just wanted to thank you so much for being our second guest on The Defiant Business Podcast. I'm really excited about our conversation!   Kurt: As am I.…

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Read more about the article B2B Marketing Via Text? Seriously?

B2B Marketing Via Text? Seriously?

  • Post author:Ruthie Bowles
  • Post published:February 6, 2020
  • Post category:Content Marketing

Welcome to another episode of The Defiant Business Podcast, Season 3: The Future of Marketing. Today we're going to talk about why you should care about SMS marketing, particularly B2B…

Continue ReadingB2B Marketing Via Text? Seriously?
Read more about the article Content Marketing For Your Business Events

Content Marketing For Your Business Events

  • Post author:Ruthie Bowles
  • Post published:September 27, 2019
  • Post category:Content Marketing/Podcast Episodes

You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan.…

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Read more about the article Under the Microscope: XM Phone Cleanse

Under the Microscope: XM Phone Cleanse

  • Post author:Ruthie Bowles
  • Post published:September 19, 2019
  • Post category:Content Marketing/Podcast Episodes

All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase…

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Case Study: How Can Content Marketing Support Your Business Program or Event?

  • Post author:Ruthie Bowles
  • Post published:August 20, 2019
  • Post category:Content Marketing/Uncategorized

It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…

Continue ReadingCase Study: How Can Content Marketing Support Your Business Program or Event?
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