Don’t Lose Before You Start: Content Marketing for Webinars
Today, we’re going to talk about virtual event marketing, specifically content marketing for webinars and other events. This has been a crazy weakness and we've seen a lot more virtual…
Repurposing Instagram Carousels on LinkedIn
I wanted to do this livestream because Ana Reisdorf, a registered dietician with a writing agency, who I interviewed - told me that she goes live in her group every…
Google’s E-A-T: Expertise, Authority, and Trust
Today is our last episode, and Ana Reisdorf of Reisdorf Writing Services and I cannot pass up the opportunity to talk to you about something that has been steadily growing…
“AR, VR, and Mixed Reality for Consulting Firms” with Kurt Schneid
Here's the episode: Ruth: I think we mostly see applications for B2C-type businesses. Do you have any thoughts or guesses on how B2B companies might consider incorporating something like AR,…
Top 3 Business Benefits of Webinars (Case Study Included!)
On March 31st, Defy The Status Quo hosted its first webinar called “In-Touch Marketing During Turbulent Times.” Based on the name, you can probably guess the inspiration. But if you…
How Does Social Media Fit Into Your B2B Marketing Strategy?
Hello and welcome back to another episode of The Defiant Business Podcast. I'm your host Ruthie, and today we're going to talk about where social media fits into your B2B…
“Selfie Videos in B2B” with Kurt Schneid
We're back with another interview segment with Kurt Schneid from Brand Ready Media. Today we're talking about selfie videos. Do they have a place in a B2B video marketing strategy?…
Authority Marketing: Signing More Clients by Promoting Your Expertise
Authority marketing is how small experts can stand out among the ever growing sea of consultants and coaches out there. Authority marketing doesn’t care about the size of your operation…
Should You Still Be Blogging in 2020?
Hello and welcome back to another episode of The Defiant Business Podcast. We're in season 3, in which we’re talking about the future of marketing. And today is episode 10:…
Where is SEO Going in 2020?
Hello, and welcome back to another episode of The Defiant Business Podcast. I'm your host Ruthie Bowles, owner of Defy The Status Quo, a content marketing firm that works with…