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Read more about the article Don’t Lose Before You Start: Content Marketing for Webinars

Don’t Lose Before You Start: Content Marketing for Webinars

  • Post author:Ruthie Bowles
  • Post published:September 3, 2020
  • Post category:Content Marketing/Podcast Episodes

Today, we’re going to talk about virtual event marketing, specifically content marketing for webinars and other events. This has been a crazy weakness and we've seen a lot more virtual…

Continue ReadingDon’t Lose Before You Start: Content Marketing for Webinars
Read more about the article Repurposing Instagram Carousels on LinkedIn

Repurposing Instagram Carousels on LinkedIn

  • Post author:Ruthie Bowles
  • Post published:August 20, 2020
  • Post category:Content Marketing/Marketing/Social Media

I wanted to do this livestream because Ana Reisdorf, a registered dietician with a writing agency, who I interviewed - told me that she goes live in her group every…

Continue ReadingRepurposing Instagram Carousels on LinkedIn
Read more about the article Google’s E-A-T: Expertise, Authority, and Trust

Google’s E-A-T: Expertise, Authority, and Trust

  • Post author:Ruthie Bowles
  • Post published:August 6, 2020
  • Post category:Podcast Episodes/Search Engine Optimization

Today is our last episode, and Ana Reisdorf of Reisdorf Writing Services and I cannot pass up the opportunity to talk to you about something that has been steadily growing…

Continue ReadingGoogle’s E-A-T: Expertise, Authority, and Trust
Read more about the article “AR, VR, and Mixed Reality for Consulting Firms” with Kurt Schneid

“AR, VR, and Mixed Reality for Consulting Firms” with Kurt Schneid

  • Post author:Ruthie Bowles
  • Post published:May 22, 2020
  • Post category:Podcast Episodes/Video Marketing

Here's the episode: Ruth: I think we mostly see applications for B2C-type businesses.  Do you have any thoughts or guesses on how B2B companies might consider incorporating something like AR,…

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Read more about the article Top 3 Business Benefits of Webinars (Case Study Included!)

Top 3 Business Benefits of Webinars (Case Study Included!)

  • Post author:Ruthie Bowles
  • Post published:April 6, 2020
  • Post category:Content Marketing/Lead Generation

On March 31st, Defy The Status Quo hosted its first webinar called “In-Touch Marketing During Turbulent Times.” Based on the name, you can probably guess the inspiration. But if you…

Continue ReadingTop 3 Business Benefits of Webinars (Case Study Included!)
Read more about the article How Does Social Media Fit Into Your B2B Marketing Strategy?

How Does Social Media Fit Into Your B2B Marketing Strategy?

  • Post author:Ruthie Bowles
  • Post published:February 26, 2020
  • Post category:Podcast Episodes/Social Media

Hello and welcome back to another episode of The Defiant Business Podcast. I'm your host Ruthie, and today we're going to talk about where social media fits into your B2B…

Continue ReadingHow Does Social Media Fit Into Your B2B Marketing Strategy?
Read more about the article “Selfie Videos in B2B” with Kurt Schneid

“Selfie Videos in B2B” with Kurt Schneid

  • Post author:Ruthie Bowles
  • Post published:February 23, 2020
  • Post category:Podcast Episodes/Video Marketing

We're back with another interview segment with Kurt Schneid from Brand Ready Media. Today we're talking about selfie videos. Do they have a place in a B2B video marketing strategy?…

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Read more about the article Authority Marketing: Signing More Clients by Promoting Your Expertise

Authority Marketing: Signing More Clients by Promoting Your Expertise

  • Post author:Ruthie Bowles
  • Post published:February 20, 2020
  • Post category:Content Marketing/Lead Generation

Authority marketing is how small experts can stand out among the ever growing sea of consultants and coaches out there. Authority marketing doesn’t care about the size of your operation…

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Read more about the article Should You Still Be Blogging in 2020?

Should You Still Be Blogging in 2020?

  • Post author:Ruthie Bowles
  • Post published:February 18, 2020
  • Post category:Blogging/Podcast Episodes

Hello and welcome back to another episode of The Defiant Business Podcast. We're in season 3, in which we’re talking about the future of marketing. And today is episode 10:…

Continue ReadingShould You Still Be Blogging in 2020?
Read more about the article Where is SEO Going in 2020?

Where is SEO Going in 2020?

  • Post author:Ruthie Bowles
  • Post published:February 17, 2020
  • Post category:Podcast Episodes/Search Engine Optimization

Hello, and welcome back to another episode of The Defiant Business Podcast. I'm your host Ruthie Bowles, owner of Defy The Status Quo, a content marketing firm that works with…

Continue ReadingWhere is SEO Going in 2020?
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