Case Study: How Can Content Marketing Support Your Business Program or Event?
It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…
Measuring The Value of Content
Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first. If you want to create high-value…
Outsource Content for Better Business Performance
Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or trying to tie your content to business objectives. Once you do,…
Where to Find Content Ideas
Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video…
Whirlpool: A User Generated Content Case Study
My marketing class assignment this week is to evaluate a digital marketing campaign by a major brand, and then evaluate their current efforts. Because I published two posts on user…
SEO Backlink Image Scam
Today we are going to talk about an SEO backlink image scam. I searched online for it once I unraveled the mystery, but I couldn’t find it anywhere. Nothing online…
The Importance of Content Variety
Why should you worry about content variety on your website? Well, first of all, people don't want to see the same stuff over and over. But certain types of content…
Ranking #1 on Google Isn’t as Important Anymore
Yes, I hate to tell you, but ranking #1 on Google isn't as important as it used to be. Don't get me wrong, I think dedicated businesses can get there…
Case Study: More Than Just a Testimonial
You need to put your client or customers' success front and center. How do you do that? With an awesome case study that shows how your product or service helped…
Top Three SEO Ranking Factors
SEO. Search Engine Optimization. It's been a buzzword for a long time. If you're going to run a successful blog for your business as part of your content marketing strategy,…