I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll…

I promise, this is the last episode about your company's ideology. I couldn't really conclude this series without recommending Simon Sinek's Start With Why to you. When you can infuse…

Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey though, you'll find business…

Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second component of your company ideology, and that's your company's purpose. Why…

Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. Your ideology is made up of your core…

Credibility is often underestimated. But it can help you start conversations on a positive note. Having high company credibility helps dispel some of our natural distrust when we deal with…

It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people…

If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes you to…

I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a…