Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? Well, what makes any marketing lackluster? This innate drive…
All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase…
Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's…
We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But…
Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and why should you care?…
Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real…
Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing mistakes. How do big companies make these sorts of mistakes though?…
How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have…
I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll…
I promise, this is the last episode about your company's ideology. I couldn't really conclude this series without recommending Simon Sinek's Start With Why to you. When you can infuse…