https://www.youtube.com/watch?v=8Y4FZWXFxaE When your business is new, you're in a "take what you can get" mindset. This is just as true for freelance writers as any other type of business owner.…
https://youtu.be/dQr2bdRBVX8 Which marketing techniques need to go the way of the dinosaurs? My LinkedIn network is ready to say goodbye to some huge marketing techniques, including the webinar funnel (or…
Okay, you might be thinking “Really, content marketing and gardening? That’s a bit of a stretch, isn’t it?” The idea for this post came to me while I was turning…
How do you create great content? The first step isn't writing or recording it. It's understanding your target audience. You can have wonderful perfectly optimized content. If you aren't clear…
Some of the links below are affiliate links. Meaning, at no additional cost to you, I will receive a commission if you choose to make a purchase. Alright, I know.…
Does your website have a blog? Have you posted articles to it? Have you posted new content consistently? It's okay if you haven't answered yes to all of these (or any…
Should your business be on social media? A lot of business owners ask themselves this question. Perhaps your business is new, and you’re wondering if you’re “big enough” for social media. The answer is YES, you’re big enough for social media.
If Grumpy Cat can have a Facebook page, then your business is big enough.
Or maybe you’ve been in business for quite a while, and you believe that you don’t need social media. Well, I’m not saying your business is going to fail without social media, but could you do better if you reach your customers where they spend most of their time? The answer again is YES.
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You've done it! You've started to see returns on your content marketing efforts. Not only has your site started to get organic traffic (i.e. from Google) and social media traffic,…
People hate market research. As a result, marketers, business owners, hell, even bloggers, hate creating their buyer personas. If you don't properly develop your B2B buyer personas, then your entire…