Content Writing: For Search Engines or Humans?
Today we're exploring a big question: content writing, for search engines or humans? A lot of people are vocally in support of the latter. But I don't think there is…
Why Conscious Consumerism Matters to Your Business
Conscious consumerism is the growing trend of consumers purchasing from companies who express ideas and beliefs that align with their own. When I asked my network whether or not they…
Try Consistency Instead of Quitting
When you quit something, what has been the usual reason? Lack of ROI? Need to spend your time elsewhere? ..... what other reason? In this episode, I talk about what…
The Employee Mindset is Bringing Down Your Business
We were discussing the "employee mindset" during one of the networking meetings I go to, and it struck me as something many of us struggle with at various points in…
Why You Should Read Profit First
The book Profit First is by Michael Michalowicz is a great book that I used to transform my business money management at the start of the year. I recommend it…
LinkedIn for Your Business
Have you heard that LinkedIn is another platform you should be looking for leads on? Hold on now, all of you who have B2C businesses. I'm still talking to you.…
The Quick and Dirty on B2B White Paper Marketing
I'm going to give you the quick and dirty on white papers because I get a lot of blank looks when I tell people that part of Defy the Status…
Top Reason Small Businesses Struggle
What's the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business…
3 Things You Need to Know to Use Upwork as a Client
Thinking of scaling up your business and hiring a freelancer on Upwork to outsource some of your tasks? Here are the top 3 things you need to know about being…
Outsourcing With a Virtual Assistant Can Generate More Revenue
You'll need to outsource long before you have any employees. At least that's what you need to do if you want to avoid 80-hour weeks. 80-hour weeks working on anything…