Knowing Your Offering’s Business Value
It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people…
Case Study: How Can Content Marketing Support Your Business Program or Event?
It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…
“How Do You Start Working with a PR Professional?” with Jennifer McGinley
How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect…
Measuring The Value of Content
Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first. If you want to create high-value…
How To Stop Wasting So Much Time to Get “No”
If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes you to…
Outsource Content for Better Business Performance
Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or trying to tie your content to business objectives. Once you do,…
Where to Find Content Ideas
Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video…
“What is Public Relations?” with Jennifer McGinley
Season 2 is special, and certainly a step up from Season 1. Why? Because we welcomed our first guest on the show. Not only that, she's a seasoned PR professional…
Influencer Marketing Today
My assignment this week for my social media marketing class was to take a brief look at influencer marketing. The primary task is to share my perspectives on it. Being…
Appealing to Event Sponsors
Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What…