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Read more about the article Knowing Your Offering’s Business Value

Knowing Your Offering’s Business Value

  • Post author:Ruthie Bowles
  • Post published:August 21, 2019
  • Post category:Business Development/Podcast Episodes

It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people…

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Case Study: How Can Content Marketing Support Your Business Program or Event?

  • Post author:Ruthie Bowles
  • Post published:August 20, 2019
  • Post category:Content Marketing/Uncategorized

It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…

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Read more about the article “How Do You Start Working with a PR Professional?” with Jennifer McGinley

“How Do You Start Working with a PR Professional?” with Jennifer McGinley

  • Post author:Ruthie Bowles
  • Post published:August 20, 2019
  • Post category:Marketing/Podcast Episodes

How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect…

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Read more about the article Measuring The Value of Content

Measuring The Value of Content

  • Post author:Ruthie Bowles
  • Post published:August 19, 2019
  • Post category:Content Marketing/Podcast Episodes

Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first. If you want to create high-value…

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Read more about the article How To Stop Wasting So Much Time to Get “No”

How To Stop Wasting So Much Time to Get “No”

  • Post author:Ruthie Bowles
  • Post published:August 16, 2019
  • Post category:Business Development/Podcast Episodes

If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes you to…

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Read more about the article Outsource Content for Better Business Performance

Outsource Content for Better Business Performance

  • Post author:Ruthie Bowles
  • Post published:August 15, 2019
  • Post category:Blogging/Content Marketing/Podcast Episodes

Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or trying to tie your content to business objectives. Once you do,…

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Read more about the article Where to Find Content Ideas

Where to Find Content Ideas

  • Post author:Ruthie Bowles
  • Post published:August 14, 2019
  • Post category:Content Marketing/Podcast Episodes

Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video…

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Read more about the article “What is Public Relations?” with Jennifer McGinley

“What is Public Relations?” with Jennifer McGinley

  • Post author:Ruthie Bowles
  • Post published:August 13, 2019
  • Post category:Marketing/Podcast Episodes

Season 2 is special, and certainly a step up from Season 1. Why? Because we welcomed our first guest on the show. Not only that, she's a seasoned PR professional…

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Influencer Marketing Today

  • Post author:Ruthie Bowles
  • Post published:August 11, 2019
  • Post category:Marketing

My assignment this week for my social media marketing class was to take a brief look at influencer marketing. The primary task is to share my perspectives on it. Being…

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Read more about the article Appealing to Event Sponsors

Appealing to Event Sponsors

  • Post author:Ruthie Bowles
  • Post published:July 29, 2019
  • Post category:Business Development/Marketing/Podcast Episodes

Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What…

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