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Read more about the article What Business Are You In?

What Business Are You In?

  • Post author:Ruthie Bowles
  • Post published:October 1, 2019
  • Post category:Business Development/Podcast Episodes

What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can't afford not to closely examine…

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Read more about the article Types of People at Networking Events

Types of People at Networking Events

  • Post author:Ruthie Bowles
  • Post published:October 1, 2019
  • Post category:Business Development/Podcast Episodes

People often bemoan networking events. There are coaches who's entire premise is "never go to another networking event again!" So what makes me bring it up? We all know that…

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Read more about the article Content Marketing For Your Business Events

Content Marketing For Your Business Events

  • Post author:Ruthie Bowles
  • Post published:September 27, 2019
  • Post category:Content Marketing/Podcast Episodes

You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan.…

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Read more about the article Don’t Make the French Digital Tax Mistake in Your Biz

Don’t Make the French Digital Tax Mistake in Your Biz

  • Post author:Ruthie Bowles
  • Post published:September 23, 2019
  • Post category:Business Development/Podcast Episodes

What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental trap you need to avoid…

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Read more about the article “New Media and DIY PR” with Jennifer McGinley

“New Media and DIY PR” with Jennifer McGinley

  • Post author:Ruthie Bowles
  • Post published:September 19, 2019
  • Post category:Marketing/Podcast Episodes

You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how…

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Read more about the article The Big Mistake You’re Making in Your Podcast Guest Pitches

The Big Mistake You’re Making in Your Podcast Guest Pitches

  • Post author:Ruthie Bowles
  • Post published:September 19, 2019
  • Post category:Marketing/Podcast Episodes

Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? Well, what makes any marketing lackluster? This innate drive…

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Read more about the article Under the Microscope: XM Phone Cleanse

Under the Microscope: XM Phone Cleanse

  • Post author:Ruthie Bowles
  • Post published:September 19, 2019
  • Post category:Content Marketing/Podcast Episodes

All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase…

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Read more about the article Where Have All of the Great Clients Gone?

Where Have All of the Great Clients Gone?

  • Post author:Ruthie Bowles
  • Post published:September 19, 2019
  • Post category:Business Development/Podcast Episodes

Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's…

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Read more about the article Attention Spans Decreasing or Something Else?

Attention Spans Decreasing or Something Else?

  • Post author:Ruthie Bowles
  • Post published:September 16, 2019
  • Post category:Marketing/Podcast Episodes

We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But…

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Read more about the article Secondary Customers, Are You Taking Care of Them?

Secondary Customers, Are You Taking Care of Them?

  • Post author:Ruthie Bowles
  • Post published:September 12, 2019
  • Post category:Business Development/Podcast Episodes

Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and why should you care?…

Continue ReadingSecondary Customers, Are You Taking Care of Them?
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