How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have…
I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll…
I promise, this is the last episode about your company's ideology. I couldn't really conclude this series without recommending Simon Sinek's Start With Why to you. When you can infuse…
Your company ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey though, you'll find…
This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today's episode, we talk about what you should expect to see after 6 months…
Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second component of your company ideology, and that's your company's purpose. Why…
Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. Your ideology is made up of your core…
Credibility is often underestimated. But it can help you start conversations on a positive note. Having high company credibility helps dispel some of our natural distrust when we deal with…
It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people…
It isn't enough to create an event or program landing page and expect attendees to flock to it. Especially if your program is new. The best approach is to create…