What Business Are You In?
What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can't afford not to closely examine…
Types of People at Networking Events
People often bemoan networking events. There are coaches who's entire premise is "never go to another networking event again!" So what makes me bring it up? We all know that…
Content Marketing For Your Business Events
You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan.…
Don’t Make the French Digital Tax Mistake in Your Biz
What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental trap you need to avoid…
“New Media and DIY PR” with Jennifer McGinley
You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how…
The Big Mistake You’re Making in Your Podcast Guest Pitches
Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? Well, what makes any marketing lackluster? This innate drive…
Under the Microscope: XM Phone Cleanse
All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase…
Where Have All of the Great Clients Gone?
Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's…
Attention Spans Decreasing or Something Else?
We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But…
Secondary Customers, Are You Taking Care of Them?
Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and why should you care?…