Did you know that B2B buyers count blogs as one of the top 5 places they look for information on your services and products? If you know your business should be blogging, but you don’t know where to start, then you’re in the right place. Most blogs fail for two reasons:
- They quit too early (i.e. only wrote three blog posts and stopped)
- They start without a strategy
Content marketing is just that, it’s MARKETING. Which means it should be counted as a part of your marketing strategy, not treated as if it doesn’t work with the other pieces of your business.
For example, if you’re planning on having a training workshop, and you send out direct mail, place advertisements, and announce it at networking events, your content should be announcing it too! You can blog about topics your workshop will address and include a link at the bottom for people to learn more about your event. Blog posts that educate readers on your event give you an opportunity to control the conversation.
You can’t just blog about your event though. You have to blog on the issues your event SOLVES. That is what gets readers to your site. That is where we come in.
Need help with starting or maintaining a blog? At Creme de la Creme Content we offer blog posts and strategies that:
- Boost your SEO
- Educate and entertain your readers (or get you new readers!)
And our services include everything from just providing the content to finding and branding images, and drafting and publishing the blog posts for you on your content management system. So if you want to be hands off so you can focus on other parts of your business, we’re here for you.
We have experience with: