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Read more about the article 3 Things You Need to Know to Use Upwork as a Client

3 Things You Need to Know to Use Upwork as a Client

  • Post author:Ruthie Bowles
  • Post published:June 19, 2019
  • Post category:Business Development

Thinking of scaling up your business and hiring a freelancer on Upwork to outsource some of your tasks? Here are the top 3 things you need to know about being…

Continue Reading3 Things You Need to Know to Use Upwork as a Client
Read more about the article Outsourcing With a Virtual Assistant Can  Generate More Revenue

Outsourcing With a Virtual Assistant Can Generate More Revenue

  • Post author:Ruthie Bowles
  • Post published:June 10, 2019
  • Post category:Business Development

You'll need to outsource long before you have any employees. At least that's what you need to do if you want to avoid 80-hour weeks. 80-hour weeks working on anything…

Continue ReadingOutsourcing With a Virtual Assistant Can Generate More Revenue
Read more about the article Infographic: Optimize Your LinkedIn Profile for Business

Infographic: Optimize Your LinkedIn Profile for Business

  • Post author:Ruthie Bowles
  • Post published:May 29, 2019
  • Post category:Business Development/Lead Generation/Social Media

A lot of people are getting curious about LinkedIn. With influencers like Gary Vee talking about all of the business potential for LinkedIn, it's a great time to get onto…

Continue ReadingInfographic: Optimize Your LinkedIn Profile for Business
Read more about the article The Content Marketing Status Quo and How You Can Do Better

The Content Marketing Status Quo and How You Can Do Better

  • Post author:Ruthie Bowles
  • Post published:May 21, 2019
  • Post category:Blogging/Content Marketing

Content marketing is going strong. Every day more content gets created, via writing, video, audio, and photos. What’s the result? A content marketing status quo of mediocrity. What's the good…

Continue ReadingThe Content Marketing Status Quo and How You Can Do Better
Read more about the article Video: Starting or Repositioning Your Freelance Writing Business?

Video: Starting or Repositioning Your Freelance Writing Business?

  • Post author:Ruthie Bowles
  • Post published:May 13, 2019
  • Post category:Freelance Writing

https://www.youtube.com/watch?v=8Y4FZWXFxaE When your business is new, you're in a "take what you can get" mindset. This is just as true for freelance writers as any other type of business owner.…

Continue ReadingVideo: Starting or Repositioning Your Freelance Writing Business?
Read more about the article Video: These Bad Marketing Practices Have to Go!

Video: These Bad Marketing Practices Have to Go!

  • Post author:Ruthie Bowles
  • Post published:April 30, 2019
  • Post category:Content Marketing

https://youtu.be/dQr2bdRBVX8 Which marketing techniques need to go the way of the dinosaurs? My LinkedIn network is ready to say goodbye to some huge marketing techniques, including the webinar funnel (or…

Continue ReadingVideo: These Bad Marketing Practices Have to Go!
Read more about the article 3 Ways Content Marketing is Like Gardening

3 Ways Content Marketing is Like Gardening

  • Post author:Ruthie Bowles
  • Post published:April 19, 2019
  • Post category:Content Marketing

Okay, you might be thinking “Really, content marketing and gardening? That’s a bit of a stretch, isn’t it?” The idea for this post came to me while I was turning…

Continue Reading3 Ways Content Marketing is Like Gardening
Read more about the article How to Create Great Content: Be a Problem Solver, Not a Solution Seller

How to Create Great Content: Be a Problem Solver, Not a Solution Seller

  • Post author:Ruthie Bowles
  • Post published:November 30, 2018
  • Post category:Content Marketing

How do you create great content? The first step isn't writing or recording it. It's understanding your target audience. You can have wonderful perfectly optimized content. If you aren't clear…

Continue ReadingHow to Create Great Content: Be a Problem Solver, Not a Solution Seller
Read more about the article B2B Lead Magnets: The Next Step Your Content Marketing Funnel

B2B Lead Magnets: The Next Step Your Content Marketing Funnel

  • Post author:Ruthie Bowles
  • Post published:October 17, 2018
  • Post category:Lead Generation

Some of the links below are affiliate links. Meaning, at no additional cost to you, I will receive a commission if you choose to make a purchase. Alright, I know.…

Continue ReadingB2B Lead Magnets: The Next Step Your Content Marketing Funnel
Read more about the article Should You Outsource Your B2B Content Marketing?

Should You Outsource Your B2B Content Marketing?

  • Post author:Ruthie Bowles
  • Post published:October 12, 2018
  • Post category:Business Development/Content Marketing

Does your website have a blog? Have you posted articles to it? Have you posted new content consistently? It's okay if you haven't answered yes to all of these (or any…

Continue ReadingShould You Outsource Your B2B Content Marketing?
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