Whirlpool: A User Generated Content Case Study
My marketing class assignment this week is to evaluate a digital marketing campaign by a major brand, and then evaluate their current efforts. Because I published two posts on user…
Using UGC in Your Content Marketing
Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. In today's episode, we go over the difference between…
What is User Generated Content?
What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you should get excited about is positive,…
Yes, You Can Grow Too Fast
I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a…
Hourly Fees: Bad for You, Bad for Your Clients
I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But…
The Two Types of Outsourcing
When we use the term "outsourcing", people typically only think of one kind. There are in fact two types of outsourcing (at least)! In today's podcast episode, we're going to…
SEO Backlink Image Scam
Today we are going to talk about an SEO backlink image scam. I searched online for it once I unraveled the mystery, but I couldn’t find it anywhere. Nothing online…
How to Handle Slow Periods
Unless you're an enterprise level company, you're probably expecting to experience slow periods. Besides the dip in revenue, you're also just dreading it in general. Slow periods attack a business…
The Importance of Content Variety
Why should you worry about content variety on your website? Well, first of all, people don't want to see the same stuff over and over. But certain types of content…
Ranking #1 on Google Isn’t as Important Anymore
Yes, I hate to tell you, but ranking #1 on Google isn't as important as it used to be. Don't get me wrong, I think dedicated businesses can get there…