I wanted to do this livestream because Ana Reisdorf, a registered dietician with a writing agency, who I interviewed – told me that she goes live in her group every Wednesday. She doesn’t do it for a really long time, but she does it consistently. That’s one way she connected with the people in her group. So I decided, “Hmm, Marketing Mondays seems like a good thing to do.” It’s something I can do pretty quickly, where I can just throw out a quick tip.
Bringing Carousel Posts From Instagram to LinkedIn
Me and Sílvia, my virtual assistant & social media manager, were discussing crossing over one particular type of content from Instagram to LinkedIn. This isn’t a type of content I’ve seen a whole bunch of on LinkedIn, but due to a recent algorithm change, I think it could do very well there.
I’m talking about carousel posts. This is the type of post with several photos that you can swipe through. I’m sure you’ve seen it. If you haven’t, you probably did and didn’t realize what you were looking at.
Why Incorporate More Carousel Posts?
So why do I think this will do great on LinkedIn now? Well, in the last month or two, LinkedIn updated their algorithm. Now they’re starting to weigh interactions and views from the feed as bonus points. We talk about this on almost any platform.
A like or reaction is 1 point, a comment is 2 points and a share is 3 points. That’s not actually the numerical system and the algorithm is much more complicated than that, but it just gives you an idea.
On LinkedIn, you can view things straight from your feed, or you can click on a post and get taken to the post’s unique URL. So the new algorithm starts to weigh those interactions, views, and engagements in the feed. That means the time you spend reading a post straight from your feed, without even clicking on it. They call it “dwell time.”
In my case, I’d do a carousel post about a blog post topic. I’d run through my brainstorming process in 5-7 cards, which is something we’d do for Instagram. I mean, we’ve always been able to do this on LinkedIn. But now it makes a bit more sense to do it because it’ll keep someone on your post longer.
That feeds back into the algorithm, showing LinkedIn that your post is quality and that it should be shown to more people in your network.
So in summary, Instagram carousel-style posts should be something that you do on LinkedIn, if you haven’t done them already.
Here’s an example below!
Colors Make Your Post Pop
Keep in mind that the bright colors that people like to use on Instagram will actually stand out and pop pretty well on LinkedIn’s blue-gray aesthetic. I’ve got the bright red and gold, which will be colors that we want to take advantage of on Instagram.
Repurpose Your Well-Performing Instagram Carousels on LinkedIn
So carousel posts, which typically happen on Instagram, can also be done on LinkedIn. And if you already do them on Instagram, just take the same ones and bring them over on LinkedIn.
Tweak your post content as necessary to make it feel more LinkedIn-like. The beauty of it is that you can leave them as squares. You don’t have to make them extra wide. You don’t have to create any new content.
So if your content does well on Instagram and people are already engaged, that’s a sign that it’s good-quality content. If it’s low-quality content, it’s not going to do well anywhere. If it’s high-quality content, bring it over to LinkedIn, tweak your content as necessary, and start to share those carousel posts to take advantage of this new development in the LinkedIn algorithm.
That’s my Marketing Monday tip for you today. Thank you for joining me.