Tell Me Something Good #6

Tell Me Something Good #6

Are we really only halfway through the year? Or is “already” the word I’m looking for? When I think about all of the things that have taken place so far this year, it seems like I should say “only.”

But when I look at my network and everything they’ve accomplished, it seems like I should say “already.” 

You have done so much, and the definition of that is different for everyone. Some days, it seems like I’m an entrepreneur who’s just crushing it. 

Other days, my kids are lucky I was able to put sandwiches on the table. 

I hope these good news stories are as encouraging to you as they are for me. But remember, if all you can do is coast for a little while, just know that you have at least one other person (me) with you!

Eliminating Coronavirus in the Air

Patented bi-polar ionization devices manufactured by AtmosAir Solutions in Fairfield, CT. and installed into new or existing HVAC systems tested more than 99.9% effective in neutralizing coronavirus. 

Tests performed by Microchem Laboratory, one of the world’s preeminent laboratories for testing sanitizing products registered by the EPA and FDA, confirmed that the presence of coronavirus was reduced by 99.92% within 30 minutes of exposure to AtmosAir’s bi-polar ion technology. 

I think this is a gamechanger as the world begins to open back up. Atmos Air already works with some airports, hospitals, casinos, and retailers. I can only imagine that the demand for their devices will increase as the news gets out.

Focusing on Content in the Absence of Events

Nancy Shenker of theOnswitch, a marketing consultancy, shared some great news with me. She started out the summer by winning a “Killer Content Award” for generating more than 5k leads for a fast-growing SaaS company in about five months, producing more than 50 pieces of original content. 

That’s an average of 10 content pieces per month! Quite the feat I assure you.  

She’s invested more time in her personal brand with the added time of quarantine increasing demand for high-quality online content. Nancy is getting ready to launch her own video show, SheShorts. It will give businesses an opportunity to showcase their products and services in a fun and pithy way. 

We’ll have to stay tuned!

Landing a Spot on a National Morning Show

James Trudeau and Jennifer McGinley were in my very first edition of this newsletter. I’m happy to bring them back in for the 6th edition. James has created a gallery of stunning images that capture the impact coronavirus and quarantine have had on the city of Baltimore.  

He reached out to Jennifer of JLM Strategic Communications to see about interest in his work. Working with Jennifer helped James land TV, print, and online media mentions. The momentum of that work reached new heights just yesterday.  

Good Morning America featured James and his work, and I can’t wait to see where he will be able to take his photography business because of that.  

If you’d like to hear more from James and Jennifer, be sure to join us as I interview them live in June 17th at 10 AM EST!

Continuing to Support Some of Our Most Vulnerable Communities Through Virtual Events

Melody Baron and Molly Browning have been preparing for an epic online celebration of LinkedIn Local’s 3rd birthday. LinkedIn Local is a meetup concept in over 600 cities worldwide. Melody and Molly co-host LinkedIn Local Baltimore every month.  

In light of the recent protests, Melody considered canceling the upcoming celebration. However, 100% of the proceeds directly benefit Living Classrooms’ efforts to support black communities in Baltimore through hands-on education, workforce development, health and wellness, and violence prevention programming. 

The event is on June 17th at 6 PM EST. Register today and help support the great work Living Classrooms is doing. Oh, and you get a party box!

Running a Small Business When the Odds Seem Against You

Last week, my interview series with Takia Ross went live on The Defiant Business Podcast. Takia, the owner of Accessmatized, told us about starting a business from her passion, winning over $65,000 from pitch competitions, and some of the struggles she’s faced as a woman of color business owner.

The most popular episode from her series so far has included Takia’s story about fighting the city of Baltimore in court over erroneous parking tickets.

To make matters worse, even when she won, she lost. Listen to that episode or read the show notes to see what I mean.

Here’s to a great week! I’m expecting my goats to arrive. 

Yours in defiance,

Ruthie

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