You are currently viewing The Future of the Hypnosis Industry

The Future of the Hypnosis Industry

Today we close out Stefanie Booker-Atchison’s interview series with a discussion about the future of the hypnosis industry. She talks about the increased interest from the medical community and laypeople and the new research being done every day to measure the efficacy and test the applications of hypnosis!

Fascinating stuff, especially considering hypnosis is finally breaking through into the mainstream.

If you prefer the audio version, listen here:

Ruthie: For our last episode, I wanted to take a look at the hypnosis industry as a whole. I know that you’ve basically been building your career and you’ve been doing this for quite some time now. I imagine you have a really good hindsight of the industry, which I would assume means that you would be able to give us some insight into how the industry is going to develop. 

How Has the Acceptance of Hypnosis Changed Over the Course of Your Career?

Ruthie: One big thing we touched at the beginning of the series was talking about hypnosis and how it’s becoming more widely accepted. That’s great, but it’s still not all the way there. How has the acceptance of hypnosis changed over the course of your career? How has that impacted you? 

Stefanie: Well, in the past 10 years alone, we’ve seen a growing legitimacy of hypnosis in medical and mental health communities. There are a tremendous number of studies that have been done on the efficacy of hypnosis for surgery, on cancer patients, and a range of other issues. They’re trying to see if there is traditional tracking and research that can be had when it comes to hypnosis. 

New Interest from Laypeople and Medical Community

You’re also seeing an increase in online meditation apps: Calm, Headspace, Hypnobox, or Digipill. They’re more in line with self-hypnosis, but there’s an increase in everyday people that use hypnosis for:

  • fears & phobias
  • relaxation
  • anxiety
  • sleep
  • smoking cessation
  • weight loss, etc.

It’s not a substitution for working with a professional, but you do see growth. 

There’s also a lot more interest in the professional medical community towards seeing the legitimacy of adding hypnosis to their treatments. And just to reiterate, I’m talking about clinical hypnotherapy, not the wonderful stage stuff that you see when you go to Vegas. That may help, but it’s short term. It has nothing to do with the long-term change that one is you’re interested in when you go in for clinical hypnosis. 

Traditional Hypnotist vs. Hypnotherapist

Ruthie: What might somebody who’s looking at hypnosis as a possible solution see when they’re looking at a traditional hypnotist vs. a clinical hypnotherapist? 

Stefanie: You want to have someone who doesn’t just say, “Okay, I know hypnosis.” You want someone who is trained in hypnosis. They don’t necessarily have to be a medical professional, but they also have to have someone who has years in the field train them. 

Getting Trained and Certified

Ruthie: We don’t have nearly as many places where you could go get trained and certified on the East Coast. You got a lot of your training in Arizona, which I think is considered the West Coast. Do you think that’s still true?

Stefanie: I think people learn the best ways for them. You’ll find a lot of schools online, and in different states. They’re still growing on the East Coast. 

Something that I failed to mention is associations. Maryland doesn’t require licensing to practice hypnosis. Since that’s the case, I’m certified by 2 different groups, because I want people to know that I’m trained, I’ve sat and been tested .

There are different areas or countries where you do have to sit. England is one of them. You don’t necessarily have to be a licensed medical professional to practice hypnosis, but they have professional boards. You would want to check with one of these associations to see if this person is who they say they are, has the knowledge that they say they do, and can help you get where you want to go. 

Getting Certified Makes You Really Stand Out

Ruthie: I think that even though Maryland doesn’t require the certification, it’s a huge differentiating factor. The fact that you have invested that much into your professional development is very telling to me. I’ve had one business coach the entire time I’ve been in business and I’m still looking for another one.

Something that I always look for is investment in yourself. I don’t care what’s required or not, but the sign of investment into your own professional development is huge for me. 

Stefanie: Yeah, we’re still learning! Things change. I was looking at an article discussing the difference in the way trances used to be conveyed in hypnosis vs. their efficacy now. It really excited me! Finding something new to add to my skill set rekindled my passion for something that I love. 

Research and Studies on Hypnosis

Ruthie: That’s a sign you’re on the right track! Speaking of new, I’m sure there’s a ton of research going on regarding hypnosis. I would love to learn any other new and exciting things you’ve come across.  

Stefanie: I regularly troll the NIH website. I just type in “hypnosis” to see what the new studies are. There is a particular person, Dr. Guy Montgomery, who does a ton of studies on hypnosis. Anybody that really likes to dig into the minutia and the data science should look him up. 

NIH funding has done a lot of studies on the neurodynamics of hypnosis and if it can enhance recall. If you remember, 20 years ago they changed hypnosis being used in legal proceedings because it could create false memories. They want to determine whether hypnosis really can be used for recall. 

There’s also been research on hypnosis for cancer pain management. There’s some cancers that people cannot get any relief from, even with sedatives or narcotics. So I’m always up on trying to see the various ways that hypnosis can be used on people. 

Did You Catch Stefanie’s Offer?

Ruthie: Okay, so just as a reminder for everybody if you didn’t catch it at the end of the last episode: Stephanie is running an offer through the end of the month, for a 30-minute session, no strings attached. 

When she says no strings attached, she means no strings attached. It’s real. Recently in a Facebook group I’m a member of, somebody was offering a 30-minute coaching session for free. I’m like, “No, you have 61 connections on your LinkedIn profile. I can’t find you on Instagram. Who are you?”

But Stephanie is not pitching you. It’s real. She wants to help, so take advantage of that if you feel like you need it. I also have a link in the show notes for her guided meditation recording. I cannot wait to do it myself! 

Stefanie: And I want you to do it! I want you to do it, and I want your feedback on it. 

Don’t forget to download Stefanie’s 10-minute chakra visualization. Totally free, and it could be just the thing you need to let go of some of the tension you’re experiencing!

Where Can People Find You Online? 

Ruthie: Lastly, how can people find you online? Where should they follow you? Do you have an email newsletter they can sign up for? How can people connect with you? 

Stefanie: So yes, yes, and yes. On LinkedIn, you can find me as Stefanie Booker-Atchison.  On Instagram and Twitter, I am HeartWise Mystic. On Facebook, it’s HeartWise Holistics.

You can private message me on all 3 to take advantage of the offer. Or you can go to my website, which is, and at the bottom of the homepage, it says, “I’m ready.” So if you’re ready, click on it and we’ll set up that 30-minute session. 

Ruthie: That’s why I invited Stephanie on the show, because I’m a super fan! I wanted her on the podcast because I knew this was something that people needed. And for my first series since February, I couldn’t have asked for anybody better. So thank you so much for coming here and doing this, Stefanie! 

Stefanie: Thank you. I’m so honored, my cheeks hurt from smiling. 

future of hypnosis