Join us as Stefanie Booker-Atchison, clinical hypnotherapist and certified life coach from Heartwise Holistics, explains how hypnosis can be used to overcome professional development challenges and achieve goals such as:
- Improve peak performance
- Increase sales
- Reduce stress-related work injuries
- Improve interdepartmental communications
If you prefer the audio version, listen here:
Ruthie: Now I’d like to talk to you about hypnosis. I’m pretty sure that anybody who listens to our 1st episode is going to be like, “Wait, y’all are just gonna gloss over that whole hypnosis thing?” This episode is for those people. No, we’re not gonna just sit here and act like we didn’t say that.
How Can Hypnosis Help My Business?
Ruthie: So you work with individuals and businesses, so sometimes you’re contracted by businesses and then sometimes the individuals will work with you directly. But I’m particularly interested in how you work the business side of things. Because I can make that choice as an individual and pay for it myself.
I think the trickier part is that some people just don’t believe in hypnosis. Especially when you’re looking at the decision-makers, they’re wondering, “How is hypnosis even going to help my business?” What do you say to those people?
Stefanie: Well, you’d be surprised. Whenever I would network, people couldn’t believe that I was there, they would say one of two things. They would either say, “Oh, I bet you’re hypnotizing me right now.” No. And two, “I’ve seen Get Out!”
Uses for Hypnosis for Professional Development
When we’re talking about businesses using hypnosis within their companies, it’s a new thing. It really has seen a tremendous uptick in the past few years, because people are feeling there’s an increased demand on work, productivity, and life.
I’ve had to use it for people who are interested in improving peak performance, sales, stress-related work injuries, interdepartmental communications, etc.
I’ve worked with companies who want to do debriefs and want a facilitator. Even if they want to improve how people are networking or dealing with social events. Not everybody likes to go out and talk about their business, or they aren’t interested in doing presentations in front of groups. It makes them nervous. So they’ll bring me in to talk to people on how to do those things. And it’s great.
Ruthie:Honestly, I just really don’t want to talk about Baby Shark. It’s like 75% of the reason I go [to events]…
Stefanie: You know, it has a way of helping people get through!
What Is Your Format When Working With Businesses?
Ruthie: You touched on inner departmental communications, leadership, stress management, etc. Say, a business is considering bringing you in to work with their employees. What is your format?
It’s probably all completely online now, but do you have a limit on the number of employees that you work with at a time? What does it look if somebody brings you in? How do you guide them in using your services to their most effective?
Stefanie: Well, because I’m a certified life coach, I have a background in working with people and communicating their goals.
So if someone approaches me, the first step is usually an email.
“Hey, I want to talk to you. Can you come into my business?”
“Okay, well why?”
“I have a staff development and we need to push our salespeople because productivity is lagging behind.”
“Hey, we see that stress management is really important these days, so we’re going to have a stress management week for employees. Have you ever done that?”
And I can say, “Yeah, I have.”
Case Study: Stress Management Week
As a matter of fact, when I was in corporate America and I was in school for social work, I still had my nine-to-five. I created a stress management week for the business that I worked for. Every day, we focused on something specific. That was something those employees really enjoyed. So much so that we had to do it for 3 years in a row.
I’ve had someone come in and talk about transitions in life. There was this incredible woman, who was a hospice volunteer. She went from caring for her elderly parents, to becoming a volunteer while working full-time.
Be sure to reach out to Stefanie if you’d like to organize something similar for your employees!
Knowing Your Company Cares About You
Stefanie: So every day was something different, and it made people focus on living their best life. That also showed them that their company cared about their wellbeing. There’s something about employees knowing that a company cares for them, that changes how much energy they put into their day-to-day.
Ruthie: I can say that’s true. My last unit in the army did a very good job of making sure I felt uncared for. But when I was stationed in Georgia, it would be hard to say what I wouldn’t have done for the unit that was stationed there.
I compare it to company culture. This unit, in Georgia, had different officer leaders, different NCOs throughout the entire time I was there. Everybody came in at different times and left at different times. But there was something built into the culture of that unit. I felt empowered to help my soldiers and to disagree with my leadership. If I could have stayed there, I would have.
Despite the fact that it’s been years, if any of those leaders or soldiers contacted me right now asking me for help, I would help them. So I totally get what you’re speaking about; that employee loyalty. I’ve personally experienced both sides. From a business metric perspective, it also keeps employee turnover down.
Stefanie: Not only does it keep down employee turnover, but it also keeps down absenteeism, tardiness, and mistakes made in the workplace. When employees are more impacted on how they feel and what they’re doing for their own health, business owners are finding that they’re more responsive and more communicative toward changes/improvements. They also want to feel like they have a stake in the success of the business.
Back in the early 2000s, a lot of insurance companies and healthcare providers started including acupuncture, physical therapy, and massage therapy in their packages. Hospitals are offering more and more hypnosis and mindfulness instructions for cardiac or geriatrics patients.
So you’re seeing an increase on the inclusion of healthcare, mindfulness, and hypnosis into what businesses offer.
Alternative Medicine: An Evolving Field
Ruthie: I like the way that you talk about it. It doesn’t surprise me because you’re a holistic practitioner, but when I’ve talked to life coaches or anybody who’s got an alternative medicine methodology, they often present it as “the only thing you’ll ever need”. I like the way that you talk about it, in that it’s a piece of a whole.
For one person, it could be hypnosis for one of their goals, and then maybe acupuncture comes in for something else.
Stefanie: Thank you! I’m studying the innovations that are being done all the time. There are more and more studies being done about the inclusion of hypnosis and how we’re handling things when we talk about PTSD or trauma. Hypnosis, life coaching, or mindfulness training can all bring something to the table to each of them.
I was listening to a gentleman the other day, and he was talking about how there are 8 governing factors on how we make a decision: mentally, physically, spiritually, emotionally, financially, relationally, personally, and professionally.
I was like, “That’s so true, because whenever I’m giving people suggestions through the hypnosis process, it usually falls into one of those categories!” That perspective never occurred to me.