Stefanie Booker Atchison is a lover of laughs, foodgasms and sunsets. She is also a board-certified clinical hypnotherapist, a master hypnotic coach with a focus on resiliency and radical self-care, as well as a motivational speaker. What a wonderful package!
She studied social work at UMUC and has a degree in Transformational Psychology from the accredited Southwest Institute of Healing Arts, and post-graduate certifications in stress management, spiritual coaching, practical mysticism and therapeutic massage. Empowering individual and group sessions are held online – thank goodness!
Currently, she is focused on learning how to line dance, because it is premium self-care and just plain fun! Stefanie, thank you so much for joining me today.
If you prefer the audio version, listen here:
Stefanie: Oh, thank you for having me! I appreciate this.
Ruthie: Line dance, huh?
Stefanie: Yeah. It’s because we’re all inside; a captive audience. I want to keep moving. I’m not a gym rat, nor have I ever been a mall-walker, so I was trying to figure out what I could do. I thought, ”I like ANZ!” So I discovered my love of dance and exercise, which led me to line dancing.
Phoenix Moments: Rising From the Ashes
Ruthie: So the pop question is, What are Phoenix Moments? You said this was something important.
Stefanie: Phoenix Moments are those moments in our lives when we’re hit with traumatic change. Maybe a loved one dies, you’re laid off from work, you’ve discovered you have a catastrophic illness, or something devastating has happened to you, your job or your family. And in those moments, you somehow find a way to stand up, take stock of your surroundings, and improve your life in a direction you hadn’t expected before.
Heartwise Holistics: How to Move Forward
Ruthie: So, rising from the ashes. I know that your business started from one of your Phoenix moments, but what can you tell us about it? to kind of give everybody a good idea of, of who you are and what you do.
Stefanie: Well, my business is Heartwise Holistics. I’m a clinically-certified hypnotherapist, and a master hypnotic coach with a specialization in resilience and radical self-care. I hold individual group sessions, workshops, retreats, or seminars on how to get unstuck, how to live your life on your terms, and to have what you want going forward.
The way that I help individuals is by talking to them and working on a hypnosis session to fit their needs. Whatever best enables them to move forward productively and successfully.
I help businesses by helping them craft alternative wellness sessions, such as: working on peak performance, working on sales, or just trying to get your employees to destress and be more comfortable with their new surroundings.
I find that a lot of my clients have come to me because they’re overwhelmed and underjoyed with their life. It doesn’t matter where that overwhelm comes from. They need help in trying to figure out how to move forward.
The Astronomical Numbers of Work-Related Stress Injuries
Ruthie: I think that particular point is pretty important for businesses. I’ve read that big corporations like Google are incorporating things like meditation and hypnosis into their corporate wellness programs. I’m sure it’s very much tied to all the research they’ve been doing, in terms of how stress impacts employee engagement and productivity. I think gallup.com has some really good numbers on that.
Stefanie: The numbers on work-related stress diseases and injuries is ridiculous. I’ve heard that 7.8 trillion is spent on healthcare globally. Out of that, 3.7 billion in alternative healthcare solutions, in the past 2 years alone. When you’re looking at that, that means people are not just talking about medical bills, but practitioners, acupuncturists, massage therapists, physical therapists, talk therapy, etc.
All of these industries are affected because we’re dealing with more work-related stress than ever before. And, unfortunately, the model of our culture is you’ve got to work hard, you’ve got to grind, you’ve got to do this.
If people aren’t doing that, they get stressed; they’re stressed because they’re not spending more time with their families, stressed because they’re spending every waking moment trying to be more productive, and work stress because they may not be getting paid a value at work. Maybe they’re got 2 or 3 jobs.
Let’s face it, because of COVID-19, the gig economy has dried up and it’s getting more and more difficult for people to make ends meet. That’s why it’s important.
Heartwise Holistics’ Ideal Client
Ruthie: We’ve been talking about your business, but could you give us just a quick look at who your ideal client(s) are? Since you work with individuals, but you also work with businesses.
Stefanie: Most of the businesses that I’ve worked with are interested in their employees’ wellbeing. Increased productivity is a really big part.
They found that 40% of people interviewed discovered that their stress was work-related, which reduced their productivity. So employers who are looking to improve their employees’ likeability of their job will hire me to come in. We’ll work on stress management, or I’ll do some mindfulness classes and talk about meditation, and how you can get through with just mindful meditative moments on a daily basis.
My ideal individual client is not who I imagined when I was in school and they asked me who my ideal client is. I thought she was this wonderful millennial-to-50 year old woman with kids, divorced, with extra money. That was her.
Well, the clients that come to me are clients who are college-educated or more, who have a desire to be dialed into their life. These are people, executives, business owners, entrepreneurs, empty nesters, etc. People who have lived the life and are starting a new one. They’re not as dialed into their emotional intelligence as they are how to make money and be good at their job. They want to improve, and like who they are. They want to be more responsive emotionally and reciprocally to the people around them.
So that’s what I do. I help them gain that instruction by looking inside them and touching on the resources they have. We really work toward those goals of becoming more balanced, more peaceful, more successful, and living where they are.
Ruthie: I’m not surprised at all that you attract these types of people. I found that when you get really good at something, whatever you’re doing in another aspect of your life may not be working. So you just have to try something you’ve never tried before.
Stefanie: Yeah. I’ve enjoyed success with people ready to accept change and responsibility for where they are.
Making Business Work During the Pandemic
Ruthie: So the hot question is, How are people figuring this out? Somebody actually replied to one of my emails from a newsletter and said, “I would love to hear about the innovative ways that business owners are just making it work. You know, even if it’s got some duct tape on it and it’s just not perfect, how are you making it work?”
Stefanie: Well, I’ll tell you. I was already in the process of pivoting my business from fewer one-on-one, in-person sessions to online engagement. I was setting up contracts and doing things to realize that before all of this happened. What this period has done is make me speed that process up even more.
Shifting to Monthly Group Sessions
Around last year, I started having online sessions with clients. It was really important to me to make sure that the efficacy of online sessions was just as good as in-person sessions. I did a lot of research, looked at studies, and talked to hypnotists and hypnotherapists already doing it. This is something that transfers well to online, and it does have an effect.
I have one group now that I meet online on a monthly basis. If anything, it’s even better than when we were in person. I like the connection, but I recognize that the energetic connection is still there, even online. I’m putting together a business owner’s group, which will be starting in June. I’m putting together my 3rd online group. Also, I’m putting my in-person courses and workshops online.
Things are going to change. There is no going back; we’re going to have to remodel our businesses in a newer way that encompasses the way that people will be living their lives going forward. This disease, for better or worse, is going to be with us. We have to figure out how we can connect with people in a way that allows them to see how we do what they do, what they need. But it has to be online and it has to be distanced.