Sometimes, you’ll feel inspired and all of the content ideas will come to you. Other times, you can’t think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like this? Let me tell you where I find content ideas when my creativity has run a bit dry.
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Write Things Down Immediately
Today we’re going to talk about where to find content ideas.
I feel like I often just pluck them right out of thin air, which is an awesome ability to have. I have a ton of Google products, so I keep a running list in Google Keep.
That allows me to write down content ideas when I’m driving, taking a shower, I’m cooking, just before bed or any other time.
First of all, when you’re constantly thinking about content, ways that you can relate to your audience and help them relate to you, educating and entertaining, these ideas are going to start coming to you.
You’re just going to be thinking about something and draw an interesting connection. So you want to have something on hand. Why? Because I promise you that you’re not going to remember it.
Especially if the idea comes to you just before bed, you are not going to remember that idea in the morning. You’re going to remember that you had an idea and that’s what’s really going to get you. You’re going to remember that you had a wonderful idea, and it’s gonna mess with you for the rest of the day.
What About When the Well Has Run Dry?
So what about when it seems like you actually don’t have any content ideas? Now, this is a rough one. You feel like you don’t have any content ideas, but you need to put out some new content.
Maybe you need to create a Linkedin post or you need to put something up on Instagram. Maybe you need to create a podcast episode on IGTV. Anything.
You need to do something. There are some go-to sources that I have.
Use Interest-Based Feeds, Like Google News
One of the sources that I love to use is Google News or any other interest-based feed. You can set up your interests and get feeds from newly published content and news related to topics that you’re interested in. I think that is key. It allows you to stay up to date on things that matter.
You can also set those interests based off of what matters to your clients and prospective clients. That’s a really big deal.
You want to make sure that you keep your finger on the pulse of what’s going on, so you stay informed and educated on issues that matter to your clients.
Twitter is Like a Minute-By-Minute Newsreel
Twitter is a fantastic place to keep up with what’s going on. Don’t forget to take a look at those trending tags. Again, those interest-based feeds are trending for a reason. You want to make sure that you keep up with those things.
Quora: Find Questions and Answer Questions
Quora is another place that I like to get content ideas from. There are people asking questions, and sometimes you can even get ideas from the answers. You could also answer a question and you generate a lot of feedback.
That could be a great content idea because, not only did you answer the question, but if people respond to your response then it shows even more interest.
The one thing you should do is always double-check that people are interested in what you have to say. One of the ways we accomplish that is through keyword research. That’s where SEO comes in handy.
Linkedin, Where B2B Thrives
Linkedin is a great place to check out. There is a column in Linkedin, on the right of your homepage, with the top 10 trending issues. You can get really good ideas there.
If you’re going to do a Linkedin post, maybe you should include one of those topics. Don’t forget to check your hashtags. Just like on Instagram, you can follow hashtags and stay up to date, which is incredibly valuable if your industry is B2B.
Need to set up your LinkedIn Profile to win new business? Check out our LinkedIn Profile Infographic!
Utilize Google Search Console for New Content Ideas
I touched on SEO very briefly just now, but Google Search Console will tell you queries that people use and when you appear in those search results. That’s called impressions, and it’ll tell you when people actually click on your result.
You may want to look at:
- Keyword phrases
- Where you’re getting impressions
- Where you’re ranking
- When people actually look at you
- When people pass by your search listing.
Some of the phrases you see there will tell you about gaps that are missing in your content, or just the things that are of interest that you may be able to speak about in an intelligent manner.
Google Search Console is a fantastic place to look for keywords.
Answer the Public Website
Another great place to look for keywords is answerthepublic.com. You can take a keyword/keyphrase and it turns it into many different questions.
So not only is this great for coming up with content ideas, especially for social media, but it’s also great for writing blog posts.
If you’re writing a blog post and you feel like there are other ways you could approach a topic, but you’re not really sure how, pop your topic into answerthepublic.com, and that grumpy old man will turn your phrase into questions.
You could take those questions and add them to your blog post, which would allow you to expand on the topic that you’re covering.
Take Advantage of Scientific Journals and Publications
Let’s not forget industry publications and journals. Science journals are not just for science. There are journals for pretty much anything that anybody could conduct a study, experiment or observation on.
You could use the latest research, and create content that helps connect the dots for your clients.
I’m a content marketing consultant, but if something comes out in one of the marketing journals and it’s filled with jargon and it’s heavy on the marketing data, my clients may not find that very easy to digest. I could help so many people by taking that new research and turning it into a blog post, where I make it more digestible for people interested in what that research deals with.
Also, don’t forget to regularly check your industry journals and publications. They’re very valuable and they may even help inform your own strategy and approach to your clients.
Not to mention that new research is always a great reason to reach out to past clients as a way to ask them, “I thought you’d be interested in this. I just wanted to check in with you and see how things are going.”
That’s the second episode of The Defiant Business Podcast. You are going to love some of the topics that we’re covering in Season 2. And don’t forget, Jenn’s next segment is going to happen next week, so make sure you subscribe.
Interested in seeing what other professionals think? Here’s what my LinkedIn network had to say about finding content ideas and inspiration!