So you may not know this, but I’m currently pursuing my degree in Marketing. Many of my marketing classes have me write blog posts on various topics. This is one of those blog posts. Today, I’m supposed to write about my top digital media platforms. I’ve got a few specific things I’m supposed to address, which I’ll use as subheaders. If anything, this may be a good overview of what an online entrepreneur’s social media use can look like.
What sites and/or applications do you visit most often?
This is an interesting question. As a content marketer, I have to walk the walk in terms of content, which includes social media. Social media is a creation and distribution channel, which means it has a unique and necessary place in every business’ marketing strategy. In 2017, social media drove 25.6% of all referral traffic. This was second only to search engine traffic.
My top sites in an average day include:
LinkedIn is a social media site targeted at professionals. Its most obvious use-case is for business-to-business (B2B) companies looking for leads. However, I think that many industries in the business-to-consumer space can succeed on LinkedIn. It’s one of the best platforms for connecting directly with decision makers. You can learn more about LinkedIn in the podcast episode I’ve shared below!
Need to brush up your LinkedIn profile? Check out our infographic post and recommendations!
Instagram is a visual social media platform. Anything that’s really visual (meaning you can take pictures and videos easily) has the potential to do well on Instagram. Industries related to fitness or food are great examples. As a result, many B2B businesses won’t touch Instagram. However, I’m making some solid headway on this platform, thanks to the low level of competition.
Twitter is a micro-blogging site. You have 280 characters to say what you need to say. Twitter is a great place to syndicate all of your other content channels. You can post video, images, GIFs, and text to Twitter. Twitter is an easy platform to reach out directly to companies and brands that I’m interested in partnering with.
Anchor is a podcasting platform. I recently started a business podcast called The Defiant Business Podcast. As a result, I spend time on this platform daily as well. I publish one 10-minute episode Monday-Friday. I’m consistently promoting my podcast episodes as answers to businesses’ questions online.
Do you have positive or negative reactions when using certain types of digital media?
Although video traffic is growing quickly, I often get frustrated when I come across videos that don’t at least have subtitles. I can ready very quickly, so I prefer to read when I’m searching for answers. Audiobooks and podcasts are great though, for when I’m doing tasks that are largely physical. I can listen and learn while doing dishes, folding laundry, or gardening.
Do you find that your needs are satisfied using one type of digital media over another?
No, definitely not. For learning concepts, or learning more about topics I know a lot about, I prefer written content. When I need to learn how to do something physical (like an exercise) or how to put something together, I prefer video. A few weeks ago, I was watching videos on how to remove snakes from chicken coops. Why? Because, for the first time, I had a snake in my chicken coop!
Do you receive emails from companies? If so, what types of email catch your attention? What do you look for?
I do receive a lot of emails from many different companies. I periodically go on a purge and unsubscribe from a lot of them. My favorite emails show they’re adding value to my life right in the subject line.
Ed Gandia’s emails are a great example of this. Ed writes content for and coaches freelance writers. His emails always offer something valuable right in the email, and if you want to learn more, you can click on the link he also shares.
What do you notice about the use of digital media in marketing today? Explain.
Digital media every form is an invitation to the audience to engage with the creator. Or at least it should be. This engagement can translate into several different types of business objectives. However, many companies jump right to the business objectives, which is what THEY want. In order to succeed in the digital marketing space, you have to focus on what your audience wants. Engagement (or lack thereof) tells you if you’ve hit the mark or not.