You’ll need to outsource long before you have any employees. At least that’s what you need to do if you want to avoid 80-hour weeks. 80-hour weeks working on anything besides your areas of brilliance isn’t the best use of your time.
That’s where outsourcing comes in. In this video, I talk about the first level of outsourcing many business owners explore: the virtual assistant.
What is a Virtual Assistant?
A virtual assistant (VA) is a person who provides support services to other businesses from a remote location.Randy Duermyer, The Balance Small Business
The right virtual assistant can become your right hand. When the relationship is right, you’ll wonder how you ever worked without one.
Make Your Business Outsourcing Profitable
One of the best tips I present in this video is about how you can use outsourcing to make your business more profitable. No, I’m not going to tell you to take your client work and “farm” it out.
When work is farmed out, it means you’re using a subcontractor to complete contracted work agreed upon by you and your client. I’m not a fan of the phrase as an all encompassing descriptor. It has a connotation of cheap work associated with it. There is nothing wrong with building long term relationships with contractors to satisfy your contracts. You just need to be up front about it.
Anyway, how do you take spending money on a contractor like a virtual assistant and turn around and make more money? By ensuring that all of the tasks that person finishes are your nonbillable work.
Can you charge your clients your social media marketing?
What about the time you spend writing blog posts?
If you want to write all of your marketing content, do you have to be the one who drafts it?
What about all of the images you create for social media and your website?
What Can a Virtual Assistant Do?
Virtual assistance can do….. well pretty much anything. It depends on what they have experience with. This is why you need to decide what you want BEFORE you start looking for an assistant. Every virtual assistant has different things that they specialize in. Which means some may specifically work with online businesses, and some assist with admin work like you’d see in an office.
Here are some of the things a virtual assistant can do for your business:
- Respond to client emails
- Schedule appointments
- Plan, write, and schedule social media posts
- Write blog posts
- Do research for client work or your content
- Edit video and audio
- Manage online communities
- Enter data into your client relationship management (CRM) system
- Design and create images for your social media and website
- Answer customer calls
- Get creative!
If you decide what you’d like to outsource to a virtual assistant, then you can take the next step and find one that suits your needs.
Do You Have to Be the One Who Does ALL of the Work?
Do you see where I’m going with this? Your top question should be “Do I have to be the one who does this?” If someone else is taking care of nonbillable work for you, and you turn around and do more billable work, you will make more money in the first week.
Watch the video, you can learn more about my thoughts on bringing in a virtual assistant (and other contractors) onto your team.
If you’re considering bringing on a virtual assistant or someone like a social media manager, but haven’t, tell me why in the comments. We’ll hash it out. Outsourcing with a virtual assistant could be just what you need to free up time and generate more revenue.
If you want to outsource your content marketing to a virtual assistant, make sure you give them these tools!